1. ingolfson says:

    It admit is IS growing on me. And please don’t give us something horrible like Melbourne’s! We aren’t MTV (or ATV, or whatever it would be).

  2. Joshua says:

    I don’t like it at all, but that might be because I havn’t been around for 70 odd years. I acually like the A the tourism agency uses, it’s colour can also be change to represent different situations.

    All I’m saying is I don’t see why just because our transport is suck in the 70′s, everything else should be as well. This is our chance to get a fresh modern look, with fresh modern policies and hopefully fresh modern transport.

  3. Jeremy Harris says:

    Filed in my storm in a teacup pile, as long as the Council set up works (and the Supercity won’t, not for the public anyway) the logo could be a bear taking a dump in the woods for all I care…

    A friend of mine suggested the logo be an image of a motorway with the Monopoly man at one end counting his money, a true reflection of what Hide has planned for Auckland…

  4. “This situation is a reminder that you should take the pronouncements of these self-appointed cultural high priests with a pinch of salt!

    Ummm, OK lets stop. Not more supercity, back to how it is.
    Seven nice citys each with unique and cool things about it.

    htat will make the country better , make it seven citys.

    Perhaps Govt could run National issues.

  5. anthony says:

    Purposed auckland style, okay.

    Melbourne? Ewwww!

  6. Su Yin Khoo says:

    It’s not really Brand Auckland, just a logo to go on the rubbish bins, parking warden uniforms … ie council-related stuff.

    Even though I don’t like how they devalue graphic design* as a profession with this contest, I’m starting to chill a bit now ;-)

    * I am running a competition at my home for plumbers to come and install a new bathroom. I can do this myself, but hey, I thought the world of plumbing needed a boost. They get to work in my lovely house in the country, they must, of course do it for free, but the winner, to be chosen by me, will be advertised on my website and will get first use of the toilet. I will also run a story in the local newspaper which is bound to result in loads more work for the plumber. It’s win win! Please don’t all apply at once … (source)

  7. Richard says:

    The likeness of the proposal is far less like the Parks one than the direct copy of Triangle TV’s logo the new Auck. City one is now. I don’t know how they got away with it.

    A logo should be a symbol representing the subject and that’s exactly what the new one does….Amalgamation of the cities and reflects Auckland’s coastline trees and colour etc.

    I was going to submit a design but didn’t in the end. It was a stylised image of a motorcar which would represent who runs this “car city”.

  8. Joshua says:

    You mean it represents the whole North Island’s coastline trees. It doesn’t actually differentiate Auckland at all. Just a common NZ tree.

  9. AJ says:

    The parks logo on the shirt in your picture is a later version of the original. Here it is as it appears greatly enlarged from a scan of a 1993 ARC publication: http://pixpin.com/viewer.php?file=ARC-Parks-logo-w2BB.jpg

    I’m incredulous of the claim that the “new” logo was not informed by this old one.

  10. Karl says:

    Looks like a clipart image from microsoft word to me. It would be interesting to have seen some of the designs on the web for what was disregarded. I would suspect that there were some far more forward thinking logos or dare I say that word, ICON’s as the reality is that is what a logo is now a days is it not?


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