How LINK Will Look


Here’s the first look at the branding for the new LINK bus services starting on Sunday August 21.

The branding and graphics on the new LINK buses were finalised by Auckland Transport in partnership with NZ Bus.

Auckland Transport describes the logo as being “a fluid shape and represents movement, as well as the three related LINK (coloured) routes.

Each individual LINK service underneath this over-arching brand highlights the appropriate circle alongside the name of the service.”

The new services are:

The new services are:

  • Inner LINK  - the present green buses- will be a more direct route than at present, no longer serving the University and going via Albert St instead of Queen St. 10 minutes Monday to Friday until 8pm; otherwise 15 minutes
  • City LINK – red buses serving K Rd, Queen St, Britomart and Wynard Quarter (sharing one stop with the tram). These wil be 7 to 8 minutes Monday to Saturday: every 10 minutes Sunday (K Rd to Britomart), 15 minutes Monday to Sunday to Wynard. The City LINK will become the flagship city centre bus. The current City Circuit bus will be replaced. For the journey between Britomart and the universities, the Mt Eden Rd b.line will now depart every 10 minutes from the front of Britomart Station on Queen St
  • The Outer Link – orange buses will use the full Wellesley St corridor.The  route comprises Herne Bay, Westmere, St Lukes,, Mt Eden and Newmarket. These will be every 15 minutes Monday to Sunday. The actual route is Wellesley St, Universities, Parnell, Newmarket, Epsom, Mt Eden,Balmoral, St Lukes. The 004 and 006 will become part of the Outer LINK. The 005 will continue to run at peak time, over an extended route from Pt Chevalier beach to Britomart, via Albert St
  • For Western Bays, the 020 services are: 020 10 minutes peak , 20 minutes Monday to Saturday, 30 mins nights and Sundays and the 030 30 minutes Mon-Sun.

New red City LINK bus

Auckland Transport starts its marketing campaign about 10 days out from launch of the services.

The marketing is about “My new LINK.”

Examples will be themes of “Mum going shopping, students going to uni, tourists going to Auckland Museum.”

There will be over 100 Adshels and the City LINK promoted with banners along Queen St & Fanshawe St.




  1. geoff_184 says:

    And Henderson-Swanson on Sundays is the “Missing LINK”

  2. George D says:

    Looks good.

    Simple enough, but obviously thought has gone into it. A unified brand with clear differentiation of services.

  3. Anthony says:

    Looks Great!!!

  4. Brent C says:

    Good to see AT celebrating the arrival of this new service through an advertising campaign and street banners. Lets hope to see more of this to promote public transport!


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